‘medicinal hemp oil’
There’s alot of speculation on how a website is ran or how to get it up and running properly. Here at Cannabisoil, we want to spread our knowledge on starting your own site to get up and running.
Getting people to buy your products requires more than just publishing a website. Generally, potential customers are not going to know your company name. You draw people to your website by using Search Engine Optimization (SEO) techniques. You can hire an SEO company to do some of this work for you, or do it yourself.
Search engines (i.e. Google, Yahoo, Bing) rank each page of your website using complex algorithms. SEO is important for one major reason: when people search for something online, they typically do not go past the first page of results.
Let’s talk about how this is accomplished.
#1: Use Keywords
Keywords are powerful words/terms people type in a web search.
We don’t all use the same words when searching for something. For instance, let’s say two people are looking to buy vape oil. One person might type “hemp vape,” while the other searches “hemp e-liquid.” If you DON’T use common keywords on your site…when someone Googles them, you’re not going to appear in their search results.
How to Target Keywords
Essentially, everything you write on your site should be targeting specific keywords. This should be done on a page-to-page basis.
If you’re writing an “About Us” page, you want to include words that pertain to the industry that people search for (i.e. buy hemp oil online or hemp store). If you’re writing a description on a product page, try to naturally throw in terms people might search for if they were looking to buy that product. You may need to take a step back, grab a notepad, and brainstorm keywords. Do this for all products; target different keywords on each page.
(Tip: Don’t just guess on keywords or take our suggestions, research to find the best ones!)
For each web page, you can take it a step further than just using your selected keyword(s) in the text. You can edit the page’s URL to be that keyword. For instance, if you’re targeting “hemp extract,” on a product page, you can include it in the URL. This is a great practice to follow on your product pages. See image below for reference.
Be Strategic in Your Writing
Don’t be too repetitive when writing content…search engines are smart and will know if you are spamming keywords. Be strategic. Use keywords in a way that flows well in the paragraph or sentence you’re writing.
#2: Start Blogging
Don’t let your website just sit there — be active!
You’ll rank higher if you post new content every once in a while. This is part of search engines’ complex algorithm, used to determine how informative your website is. Posting 500+ word blogs at least a couple times per month is a great way to make search engines happy, and it gives you the opportunity to target a new keyword in each blog. medicinal hemp oil.
If you maintain an active blog and do your research to determine what keywords will help bring traffic to your website, you’ll thank yourself for it in the long run.
Not a good writer? There are many websites you can use to pay someone to write a blog for you – you just provide the topic.
#3: YouTube Videos
YouTube can be a HUGE resource for bringing traffic to your website…if you do it right. We have seen websites spike in orders solely due to their clever videos, which target keywords and keep viewers interested in the great content.
Grab a nice quality camera or webcam and start talking to your customers! People go to Youtube to watch reviews on just about everything, so do some “review” videos. You can also post videos about how to use products – or about hemp oil in general. medicinal hemp oil.